Brand Camp® is perfect for clients
who want to break free from conditions such as
- We do not have an existing marketing team thus we are not confident in our proposals.
- Our overall communication strategy for our brand lacks consistency.
- Our company's digital, branding and PR departments are isolated and uncoordinated.
Our clients often tell us “We need help, because we already decided to make a website, but we are having trouble connecting to other departments in the company.” That problem constantly shows up. Another issue we see is the following. “We have marketing activities, but they always focus on promotion. There's no overall brand strategy, so each department does its own thing and there isn't a unified message.”
When we see those problems, we recommend Brand Camp®, an original service from Ys and Partners. In a nutshell, it is a workshop style service in which Ys and Partners and a client team build a brand strategy together. Many of our clients have participated in our highly-recommended Brand Camp®. In this workshop, we walk you through strategy planning that includes learning how to apply brand strategy into actual business effectively. Together, we make new discoveries, guiding you through strategic building not only in the digital and marketing department but all other areas as well. Detailed case studies are available upon request. Please feel free to ask.
*Brand Camp® is a registered trademark of Ys and Partners
Ys and Partners offer Research & Strategy services to clients that need help in:
- Professional, systematic brand & communication strategies
- Uncertainy of either or both domestic & foreign market
- Overseas marketing research on consumer behaviors, trends and quality insights.
Ys and Partners offers brand strategy planning for our clients. Positioning, targeting, and messaging are generally the core of every branding strategy. Clients often realize during planning that they lack sufficient information on the specific market and consumers. Many brands, even large companies suffer a culture gap where their services are successful in their home country, struggle in another country. This is where they need to change their strategies.
Depending on location, Ys and Partners uses the most advanced methods of market research in North America, South America, Asia, and Japan to gain insight into consumer behavior. After research, we build brand and communication strategies. Over the past 15 years, we have helped our clients expand their business overseas, mainly in North America, and have experienced both success and failure. Detailed case studies are available upon request. Please feel free to ask.
Our Creative services are for clients who:
- Need ideas and help in storytelling to make the brand more interesting/attractive
- Need fresh, new digital content for their existing digital media
- Need to produce multilingual videos, blogs, etc.
Ys and Partners places great emphasis on creativity. In brand strategy, the power of effective messaging and storytelling creates bonds between brand and consumer. Creativity is one of the core keys to make a deep impact and move one's heart. As copywriting is often underestimated in today's digital era, we value the importance in the details of brand marketing through messaging. Ys and Partners produces the big ideas through the core of brand strategies, maximizing effectiveness of marketing communications by bringing them various kinds of touchpoints. We develop powerful messages and ideas that generates a deep impact, not only creating brand loyalty but turning brands into long-time favorites. We produce a large variety of digital content involving videos, blogs, web promotion and the list goes on. Ys and Partners aims high, creating multilingual content for viewers and consumers worldwide. Detailed case studies are available upon request. Please feel free to ask.
Our Digital services are for clients experiencing the following issues and/or doubts.
- We could not proceed with effect analysis nor PDCA because the implementation process took more time than expected.
- We need help with data management analysis for our e-commerce website.
- We want to work with an agency with professional experience in marketing and UX/UI design.
Ys and Partners takes value in strategic and intergrated approach. Based on strategies we developed through Brand Camp® and Research & Strategy, we offer a diverse range of digital services. With the frequent use and experience in UX/UI design, we offer full website production, renewal and development. Furthermore, we offer big data analysis, web media analytics and other wide varieties of scientific and human methods of statisical analysis. We do not stop there. We also offer integrated marketing plans using SEO, email marketing, content creation & blog management, and social media management and more. After completion, we will analyze whether initial goals have been accomplished, in which we will implement the PDCA (plan-do-check-adjust) cycle. Of course, our ultimate success is the success of our clients. Detailed case studies are available upon request. Please feel free to ask.
Our Media services helps clients with:
- Website promotion services with a desirable budget
- Change of options in media that is equally or more effective
- Information and updates on overseas media
With great experience and achievements in both USA and Japan, YS and Partners is sophisticated in media buying, including TV and other mass media, PPC and display ads on digital media, social media ads on Facebook, etc. Particularly in the USA, we offer attentive media selection based on target strategy rather than the usual select-package deal offered by most large advertising companies. Our teams are well connected with local customers, the media and is highly experienced with budget allocation for optimal operation. Detailed case studies are available upon request. Please feel free to ask.