Never get lost in Tokyo Station again
Tokyo is the heart of Japan's transportation network system, one of the busiest station with the largest number of passengers daily. So why did our client, Tetsudo Kaikan choose us to update their mission critical system - the TokyoInfo webpage on Tokyo Station? Here are 2 reasons.
First, as the most-visited train station site in Japan, Tetsudo Kaikan needed professionals to do the job - a top-knotch strategic marketer, an analyst with sophisticated information management skills, a web designer with impeccable UX design experiences, and a knowledgeable content creator/marketer.
Ys and Partners offered an integrative, all-rounder team that is well experienced in all aspects from brand strategy development to creative production. Others often think a small team should specialize in one specific field, but we disagree. We believe that an integrative team operating the entire process from start to finish is the ideal method to success in a sophisticated manner.
Second, our knowledgeable insight of travelers from all around the world. Tokyo Station is widely used by foreign tourists in order to travel around Japan. Deep insight to understand their needs, wants and demands has become increasingly important, not only for Tokyo Station websites, but also for global companies as well. Ys and Partners has been accumulating inbound insight since we started offering creative agency services in the diverse nation that is the United States in 2002. We are confident that our inbound insight is unmatched by any competitor.
Ys and Partners specializes and focuses on three different marketing components: Strategy, Creative and Media. Outsourcing for help becomes unnecessary as we develop and create integrated marketing solutions with our professional team.
Through our guidance and improved usability of TokyoInfo's website, we were delighted to hear that there is now a significant decrease in visitors losing their way around Tokyo Station. We will also implement a multilingual website to help a diverse range of tourists find their way around Tokyo Station.
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