Making the dream of having a house built come true

For most Japanese people, building a house is a once-in-a-lifetime event. There are countless of confusing procedures and methods in the making. Deciding on what goes into the house is not a one-man job, but the family as a whole. Conflicts along the way are unfortunate but common during this important journey. When the bonds of families are meant to be strengthened, some might not. The key to face this once-in-a-lifetime event is finding Core Value, and this is where Xevo from Daiwa House, the professional housing company steps in.

In our Brand Camp®, we worked with 30 professionals fom Daiwa House. We worked together to organize and clarify their perception of Core Value. Participants acquired clear vision and thoroughly understood the marketing process and methodology after Brand Camp®.

After creating XEVO brand strategy, our creative team produced a responsive website with video contents. We incorporated their Core Value into these contents.

The documentary-style video created an emotional response which received great feedback. It is available to watch on "works" in our website, so please feel free to take a look.

Ys and Partners provides high quality, in-house and integrated services that includes brand strategy planning, innovative website development and creative production.