Leading Probiotics Drink Market in North America

In 2008, almost no one knew about probiotics in the US.

In order to drive sales in the USA, Yakult believed that brand awareness is crucial. Ys and Partners has offered an integrated branding campaign with a focus on brand strategy for Yakult. Having officially named Yakult's agency of record in North America, Yakult has earned its name as the "Delicious Probiotic Drink" ever since.

We created two memorable slogans, "Change Begins Small" and "Good Health Begins Inside" between 2012 to 2014. Together, Yakult and Ys and Partners have developed media campaigns with these slogans, working to raise brand awareness.

The creative team at Ys and Partners enabled creative representation based on innovative concepts for the general and hispanic markets in the USA, receiving positive responses from consumers of both markets.

Moreover, we attentively produced a customized media plan that enables the client to efficiently transmit the brand message through careful targeted negotiations and buying incomparable with large agencies that provides "package deals".

It is a pleasure to work with Yakult, a company with a vision of contributing health and happiness to the world.